Measuring salesactivity is a wolfin sheep's clothing
Activity isn't skill
5,000 sales calls. 50 conversions. Is that good, or bad? Activity feels like progress. It isn't. That assumption is hurting your organization.
Know what good is
You can't reliably make anyone better if you don't know what good is. No one can coach to a standard that doesn't exist.
Support winners
We work with your best talent to set the selling standard, so every supporting function has one job: make good better, by supporting behavior, not activity
What we do
Create the environment that ends bad sales calls
Most companies have great products, talented people, and good technology. What they don't have is HOW. How to have the best conversations. How to measure success and how to continuously improve. In a sea of competent competitors, how you have the sales conversation is what matters.
What we offer.
upLiFT
COACHING & WORKSHOPS
Coaching, workshops, and twelve one-of-a-kind courses you won't find anywhere else. From the perfect first meeting to advanced influence and negotiation, and more.
LiFToff
GO TO MARKET AND PRODUCT LAUNCH
We start by measuring what matters. Customer centricity is obsessively built into every standard, sales motion and best practice with one aim in mind: sell more. With over 57 product launches, we define and scale the best practices that will position you not just to win, but to dominate your market.
Launchpad
ONBOARDING & CERTIFICATION
Our Sales onboarding program guarantees no more bad sales calls. Product, business and sales curriculum built on adult learning and behavioral psychology that makes new hires customer-ready in weeks, not months. Virtual and in-person, our highest-impact solution for selling more.
On day three, I watched my new hire with zero technical background deliver a flawless presentation.
Bart Jordan
Senior Regional Manager, Seequent
We clearly had issues we didn't know about. What Chris created gives us visibility I've never seen before. We can act ahead of the market.
Melanie Milburn
VP & GM, Canada, Elvium Life Sciences
My sales revenue doubled. A few years later I won a President's Club award for Sales Excellence.
Girish Nagaonkar
Pharmaceutical Account Manager
You can learn more from Chris in a conversation than from any sales book. He turns order-takers into order-makers.
Colin MacIntyre
Account Executive, TELUS
Chris connects the art of selling with the science of human behavior. I've seen every approach over a long career. His is the best.
Geoffrey Doty, CPA, CMA
Senior Account Executive, Seequent
Chris built the standards, preparation, and coaching framework tailored to our market. It changed how fast we moved.
Melissa Wong
CEO & Co-founder, Zipline
This makes sales coaching for any manager dead simple. Chris, you are spinning gold here.
Rob Logan
Senior Sales Manager
No one teaches sales fundamentals like Chris.
Anne-Marie Bisson
Managing Director, Zebricks
Results
Across pharma, SaaS, capital equipment, telecom, and retail teams:
We've worked with
Team
The team.
Chris Szado
Head of Sales
Sarah Robertson
Executive Leadership & Communication
Xavier Shive-Sanchez
Lead Generation & Operations
Matthew Logan
Head of Business Development
Ambreen Sharif
Omni-channel Marketing & Design