Learn More. SELL MORE.

No one teaches sales fundamentals like Chris. He’s also an expert at driving go-to-market strategy. So, if you’re building a team or launching something new, do yourself a favor. Call Chris Szado. You won’t regret it.

Chris Szado is THE sales guru

The training was inspiring. As a leader you are always looking for the edge; to inspire, motivate, to coach, and to guide your team members. This training provides the foundation needed to accomplish these objectives. The challenge for us as leaders is to be present, to participate, to challenge, to expect more from ourselves. The tough part is walking the walk. How can leaders ever expect their employees to engage if we as leaders choose not to engage?

Chris stands apart as a truly visionary sales coach and mentor. His perspective on sales is unparalleled, offering insights that are far greater than I have seen from other coaches or trainers. I had the privilege of working with him in two distinct capacities – first, when I was a Sales Manager and he joined our team and guided our entire sales force through his proven and effective sales methodology. Later, I sought his coaching and guidance directly, and he delivered invaluable insights. What sets Chris apart is his unique ability to see what many other sales coaches and trainers overlook. He has a remarkable talent for cutting through the clutter and providing a clear, unobstructed view of the path forward. The old adage “you can’t see the forest for the trees” doesn’t apply to Chris – he effortlessly pulls you out of the forest and shows you the way, with a simple, straightforward approach that instills confidence. Working with Chris means engaging in open and frank conversations where new ideas can flourish, built upon his solid foundation of sales excellence. His guidance is invaluable for anyone aiming to elevate their game and cultivate a culture of excellence within their organization. If you’re seeking to take your sales performance to new heights, a conversation with Chris is an opportunity not to be missed.

This makes sales coaching for any manager dead simple. Chris, you are spinning gold here.

I can confidently say: Chris will be a benefit to any sales company. In a matter of hours, I was in a powerful position to take control of my future as a salesperson. Our work together produced incredibly tangible and scalable best practices with returns on investment you would have to see to believe. Chris has the ability, expertise, and strategic insight to elevate individuals and teams to perform at their best. Do yourself a favour and give him a call (especially if you have yet to fully scope what project to involve him in–the advice you receive will be invaluable).

His impact on both individual growth and organizational success is truly remarkable. I worked closely with Chris on various strategic initiatives, including pitch deck development, identification of our ideal customer profile, crafting sales plays, refining cold call scripts, and shaping our go-to-market strategy. His impact on our business outcomes and my professional growth was extraordinary. What sets Chris apart is his exceptional ability to cut through the noise and deliver immediate, executable strategies for improving sales, marketing, and GTM initiatives. His guidance wasn’t just theoretical—it was practical, actionable, and resulted in tangible improvements to our approach. As a sales coach and mentor, Chris is simply outstanding. He provided invaluable feedback to enhance our team’s sales skills. His mentorship extended beyond sales techniques to include career advice and professional development, all delivered with remarkable professionalism. Chris has an innate talent for identifying areas of improvement and communicating feedback to inspire growth rather than criticism. His mentorship style combines strategic insight with tactical execution, making complex concepts accessible and immediately applicable. If you’re looking for a leader who can elevate your team’s performance, provide exceptional mentorship, and deliver strategic guidance with precision and professionalism, Chris is unequivocally that person. His impact on both individual growth and organizational success is truly remarkable.

Chris focuses on what matters, why customers buy, and how decision processes flow. I have had the good fortune of working with Chris over the past few years. Chris has a distinct perspective when it comes to sales management. He then uses a combination of EQ and facts to drive performance and results. Chris’ interactive style makes it easy to engage with training. Chris helps people understand reasons for action. How certainty, confidence, and safety are the sought-after benefits that most people and organizations want to achieve. With Chris, you get open and frank conversations where new ideas flourish based on his foundation of sales excellence. If you aim to up your game and drive a culture of excellence, you should talk with Chris.

Turning order takers into order makers was our motto. Chris was like a breath of fresh air. In my career, I’ve read dozens of sales books, but you can learn ore from Chris in a conversation than any of those books. He brings an unparalleled passion to delivering sales excellence, but also an empathy and level of coaching I hadn’t experienced previously. It’s not about a rep being plugged into a program. It’s about enhancing predefined skills and strengthening and augmenting them. Despite his education and experience, Chris welcomes having his ideas challenged. 100% recommended.

LiFToff is one of the best investments I’ve made in my career. Chris brings a dynamic, engaging approach to help organizations achieve Sales Excellence and succeed. His voracious pursuit of innovation in the market has helped him develop simple but effective methods that are easy to master for reps at all stages of their career. Chris’s program helped me and my team to do more of the “right” things to understand our clients’ situations and build the relevance and credibility needed in today’s business relationships. After working with Chris, we saw a significant increase in the quality of the engagements with our clients. Chris is a consummate professional with a great personality and work ethic. He is always willing to go the extra mile to help his clients succeed. I highly recommend him to anyone looking to take their sales organization to the next level and looking for a authentic, engaged partner.

This IS the future of selling. It has been a week since I participated in the LiFT 4-day sales onboarding training. Whatever you thought sales fundamentals were, these are sales fundamentals for a new world. We have a highly technical, very academic sale that I always thought required our people to at least have a degree in our specialty (geology), but on day 3, I watched my new hire, who has zero technical background in what we do, deliver a flawless presentation and role-play tough workflow objections. We walked out with a ton of best practices we will be using not just for the new hires, but for everyone on my team. LiFT used a deep discovery process and learned about our business to create a customized Sales Onboarding solution that will dramatically reduce onboarding time for new hires, upskill our veteran sellers and allow us to have conversations with not just our technical product users, but everyone who benefits from our solution. I’m thrilled about the impact this training has already had on my team.

It was the best sales training I’ve ever participated in… incredibly meaningful. He demonstrated techniques in real time rather than just teaching theory from books.