Learn More.
Learn More. Sell More.
Make every sales conversation count.
Sales behaviors grow market share.
The Problem: Visibility
You can't scale what you can't see.
Most sales organizations track activity instead of behavior. They assume sales conversations are effective. No one knows what good looks like, and nothing can be reinforced.
The LiFT Difference:
Sales training doesn't work. LiFT does.
Ownership
With you, not for you.
We build from your team's bright spots so they can own the system and fight for it.
Behavior
Define what good is.
Scale the behaviors that work. Remove the ones that don't.
Reinforcement
Make performance inevitable.
When you can see the right behaviors, you can coach them - and scale them.
Build Your Advantage
Launchpad
Start right.
Certify every new hire to be customer ready and remove the opportunity to fail.
LiFToff
Your ultimate competitive advantage.
See the story of your business and make decisions with clarity and confidence.
upLiFT
Make every conversation count.
Learn the influence, persuasion, and connection skills that improve every part of your life.
Measurable Impact
LiFT drives predicable, measurable commercial outcomes.
40%
shorter sales cycles
"Chris built standards and preparation frameworks tailored to our market — it changed how fast we moved." —Melissa Wong, CEO & Co-founder at Zipline
12-27%
market share growth
"What Chris created gives us visibility in a way I've never seen before." — Melanie Milburn, Vice President & GM, Canada, Elvium Life Sciences
64%
increase in pipeline conversion
"His strategies were transformative — they changed how I engaged and how customers responded." — Edu Figueroa, Executive Business Development Leader
35%
higher close rates
"Chris focuses on what matters — why customers buy and how decisions flow." — Richard Freeman, Trusted Advisor| Strategy Development| Thought Leader| Cross-functional Team Builder
Customer-ready new hires within days
"On day 3, I watched my new hire with zero technical background deliver a flawless presentation." — Bart Jordan, Sr. Sales Manager, Seequent
"Chris helped us during a time of sales leadership transition and built the sales infrastructure we needed to succeed. His approach transformed our team's ability to execute consistently."
— Melissa Wong, CEO & Co-Founder, Zipline
"Even our most seasoned pros discovered new levels of mastery through LiFT's 4-day curriculum. The behavioral frameworks gave us a common language for excellence."
— Brad Gilmour, Senior Sales Leader, Ricoh Canada
LiFT
LiFT is not sales training.
We build sales systems that do the one job every commercial organization exists to do: sell more.
LiFT begins with deeply understanding how customers they think, feel, and decide: not the product.
By combining decision-making science, behavioral psychology, and commercial strategy, we create selling systems that are simple, differentiating, and scalable.
We’re experts in sales, not your product or industry. Sales is the art and science of changing behavior by understanding people, clarifying problems, and making action easy.
Every program we build creates the clarity and confidence teams need to perform at their best.
Chris Szado
Founder, LiFT Sales Consultants
Chris grew up in the commercial fishing industry, where execution was the difference between coming home or not. That world taught him that objectivity, clarity, alignment, and consequence are the keys to high performance.
Later, as a teacher, he mastered how people learn, how they resist change, and how to make the complex simple. These two seemingly disparate worlds became the foundation of his approach to performance and how to make every conversation count.
After more than 30,000 sales calls across pharma, medtech, SaaS, and enterprise markets, he became obsessed with one question: What does it mean to be good at selling?
LiFT is the answer to that question. It removes noise, measures what matters, and gives sales teams the clarity they need to learn faster, sell better, and consistently perform at their best. Simplicity is mastery. Learn more. Sell more.
Meet the Team
Xavier
Shive-Sanchez
Lead Generation and Operations
Sarah Robertson
COC Executive Leadership and Communication
Alyssa Houde
Omni-channel Marketing and Design
Sagiv Yakov
CTO, Tech Startup Developer
Nadine Phillip
VP Sales & Strategy
Learn More. Sell More.
Find out how.